MAKEUP MONEY 💋
Your money. Your rules. Your kind of rich.
What's Your
Spending Type?
You make money. You manage money. But are you actually enjoying your money?
Some women spend freely and figure it out later.
Some overthink every purchase.
Some treat themselves and immediately feel guilty.
And some avoid looking at their money altogether.
Which one are you?
Take our free 2-minute quiz to discover your spending personality and what’s standing between you and a more enjoyable relationship with money.
Free • 2 minutes • No spreadsheets required
MAKEUP MONEY 💋
Your money. Your rules. Your kind of rich.
What's Your
Spending Type?
You make money. You manage money. But are you actually enjoying your money?
Some women spend freely and figure it out later.
Some overthink every purchase.
Some treat themselves and immediately feel guilty.
And some avoid looking at their money altogether.
Which one are you?
Take our free 2-minute quiz to discover your spending personality and what’s standing between you and a more enjoyable relationship with money.
Free • 2 minutes • No spreadsheets required
YOUR MAKEUP MONEY SHOULDN’T LIVE WITH YOUR MORTGAGE MONEY.
You have bills to pay. Savings to build. A future to fund.
And you also have a life to enjoy.
The problem isn’t always how much money you’re making.
Sometimes it’s that all your money is sitting in the same place, competing for your attention.
The groceries. The mortgage. The skincare. The vacation. The retirement account.
Every purchase becomes a decision.
Every decision becomes a negotiation.
What if your money had different jobs, including one that’s simply to be enjoyed?
YOUR MAKEUP MONEY SHOULDN’T LIVE WITH YOUR MORTGAGE MONEY.
You have bills to pay. Savings to build. A future to fund.
And you also have a life to enjoy.
The problem isn’t always how much money you’re making.
Sometimes it’s that all your money is sitting in the same place, competing for your attention.
The groceries. The mortgage. The skincare. The vacation. The retirement account.
Every purchase becomes a decision.
Every decision becomes a negotiation.
What if your money had different jobs, including one that’s simply to be enjoyed?
MEET YOUR SPENDING PERSONALITY
There are four types of spenders. Which one sounds like you?
THE MONEY MASTER 👑
You know what you want, and you like being in charge of your money. But even the most capable women can benefit from a system that makes spending effortless.
THE ANALYZER 🔍
You can afford it. You’ve done the math. Three times. So why is it still so hard to hit purchase?
TREAT THEN PANIC 💄
You love a little luxury. Until the guilt kicks in and you start questioning every dollar you spent.
AVOIDANT ALICE 🙈
You’d rather enjoy your life than stare at your bank account. But not knowing what’s happening with your money isn’t exactly freedom.
MEET YOUR SPENDING PERSONALITY
There are four types of spenders. Which one sounds like you?
THE MONEY MASTER 👑
You know what you want, and you like being in charge of your money. But even the most capable women can benefit from a system that makes spending effortless.
THE ANALYZER 🔍
You can afford it. You’ve done the math. Three times. So why is it still so hard to hit purchase?
TREAT THEN PANIC 💄
You love a little luxury. Until the guilt kicks in and you start questioning every dollar you spent.
AVOIDANT ALICE 🙈
You’d rather enjoy your life than stare at your bank account. But not knowing what’s happening with your money isn’t exactly freedom.
MEET YOUR SPENDING PERSONALITY
There are four types of spenders. Which one sounds like you?
THE MONEY MASTER 👑
You know what you want, and you like being in charge of your money. But even the most capable women can benefit from a system that makes spending effortless.
THE ANALYZER 🔍
You can afford it. You’ve done the math. Three times. So why is it still so hard to hit purchase?
TREAT THEN PANIC 💄
You love a little luxury. Until the guilt kicks in and you start questioning every dollar you spent.
AVOIDANT ALICE 🙈
You’d rather enjoy your life than stare at your bank account. But not knowing what’s happening with your money isn’t exactly freedom.
WHAT IF YOU COULD SPEND WITHOUT SECOND-GUESSING YOURSELF?
Imagine knowing exactly how much money is yours to enjoy.
Not the bill money.
Not the emergency fund.
Not the money you’re investing for the future.
Your money.
For the facial. The shoes. The girls’ trip. The random Tuesday that turns into a $230 adventure with your kids.
No mental math at checkout.
No guilt afterward.
No wondering whether you just sabotaged your financial future.
That’s what Makeup Money is all about.
Making room for the life you actually want while building wealth for the future.
WHAT IF YOU COULD SPEND WITHOUT SECOND-GUESSING YOURSELF?
Imagine knowing exactly how much money is yours to enjoy.
Not the bill money.
Not the emergency fund.
Not the money you’re investing for the future.
Your money.
For the facial. The shoes. The girls’ trip. The random Tuesday that turns into a $230 adventure with your kids.
No mental math at checkout.
No guilt afterward.
No wondering whether you just sabotaged your financial future.
That’s what Makeup Money is all about.
Making room for the life you actually want while building wealth for the future.
WHAT IF YOU COULD SPEND WITHOUT SECOND-GUESSING YOURSELF?
Imagine knowing exactly how much money is yours to enjoy.
Not the bill money.
Not the emergency fund.
Not the money you’re investing for the future.
Your money.
For the facial. The shoes. The girls’ trip. The random Tuesday that turns into a $230 adventure with your kids.
No mental math at checkout.
No guilt afterward.
No wondering whether you just sabotaged your financial future.
That’s what Makeup Money is all about.
Making room for the life you actually want while building wealth for the future.
FIRST, DISCOVER YOUR TYPE. THEN, GIVE YOUR MONEY A PLAN.
Step 1: Take the quiz.
Discover your spending personality and the habits influencing your financial decisions.
Step 2: Meet your Makeup Money number.
Get introduced to the Makeup Money Calculator, designed to help you figure out how much money you can comfortably set aside for yourself.
Step 3: Start enjoying your money on purpose.
Because the goal isn’t just to make money, save money, and invest money.
It’s to build a financial life that funds the life you actually want.
FIRST, DISCOVER YOUR TYPE. THEN, GIVE YOUR MONEY A PLAN.
Step 1: Take the quiz.
Discover your spending personality and the habits influencing your financial decisions.
Step 2: Meet your Makeup Money number.
Get introduced to the Makeup Money Calculator, designed to help you figure out how much money you can comfortably set aside for yourself.
Step 3: Start enjoying your money on purpose.
Because the goal isn’t just to make money, save money, and invest money.
It’s to build a financial life that funds the life you actually want.
FIRST, DISCOVER YOUR TYPE. THEN, GIVE YOUR MONEY A PLAN.
Step 1: Take the quiz.
Discover your spending personality and the habits influencing your financial decisions.
Step 2: Meet your Makeup Money number.
Get introduced to the Makeup Money Calculator, designed to help you figure out how much money you can comfortably set aside for yourself.
Step 3: Start enjoying your money on purpose.
Because the goal isn’t just to make money, save money, and invest money.
It’s to build a financial life that funds the life you actually want.
Hi, I'm Joanna!
I’m a financial coach, mom of three boys, and the founder of Birthright Wealth.
I’ve spent years helping people organize their money, build savings, pay off debt, and create systems that make managing money easier.
But here’s something I believe deeply:
Being good with money shouldn’t mean being afraid to spend it.
I teach Money Mechanics + Money Energetics because financial freedom requires both.
The systems that support your wealth.
And the ability to actually enjoy it.
I created Makeup Money to help women do both.
Hi, I'm Joanna!
I’m a financial coach, mom of three boys, and the founder of Birthright Wealth.
I’ve spent years helping people organize their money, build savings, pay off debt, and create systems that make managing money easier.
But here’s something I believe deeply:
Being good with money shouldn’t mean being afraid to spend it.
I teach Money Mechanics + Money Energetics because financial freedom requires both.
The systems that support your wealth.
And the ability to actually enjoy it.
I created Makeup Money to help women do both.
YOU’RE ALLOWED TO WANT MORE THAN YOU NEED.
And you’re allowed to have a financial system that supports it.
Ready to find out what kind of spender you are?
Free • 2 minutes • No spreadsheets required
MAKEUP MONEY™️
By Birthright Wealth